Merry丨BackerGeek Editor

100 Tools to Launch & Market Your Kickstarter or Indiegogo Campaign

Help the start-up team to start their crowdfunding project

BEAUTY TOOLS (design, photos, videos…) 

• Canva is a golden nugget if you need to share fresh content on social media.
• Need royalty free photos and images? Here are some cool photo stock sites: Unsplash, StockUp, Gratisography, Adobe Stock, Shopify Burst, Death To The Stock Photo, 500px, Flickr, Pinterest, StockSnap, New Old Stock
• A bank of photos and videos taken by drones: Dronestagram
• A stock photo of images in .png (transparency background): StickPNG
• Find the right fonts: Google Fonts, FontSquirrel, TypeNugget, TypeKit, Type Anything, Graphic Burger, and Dafont for the most eccentric 😉… (What The Font and Font Face Ninja are cool tools too #inspiration)
• Some cool free stock icons websites (for a presentation or a showcase website): Flaticon, The Noun Project, IconStore, Illustrio, Entypo, Iconfinder, to, Nucleo
• Mockups to present and put your product on stage: Pixeden, GraphicBurger, Place it, Behance and Mock-up world
• Need an infographic to spread an idea? Piktochart, Easelly, VENNGAGE or Snappa
• A promotional video, easily & quickly: Promo, Animoto, wave. video, Powtoon, and Renderforest
• Free royalty music for your videos: FUGUE
• Transform blog articles into social videos looking like “Brut.” : Lumen5 or PlayPlay
• Beautiful, free videos for your cover’s homepage: Coverr, Pexels Videos, Mazwai, Videoblocks, and Videvo
• Need to make a screen recorded video to explain the UI of your product or anything similar: Loom
• No designer in your contacts and need a professional logo quickly and freely? Logojoy
• Find great #pantone colors and associations? Color Hunt, Coolors, UI gradients, Adobe Color Wheel
• Need inspiration from the best products, apps, logos, user experiences, and user interfaces? One Page Love and Envato Market

SOCIAL MEDIA TOOLS (content, reach, automation..)

• Facebook Groups analytics and management: Grytics
• Posting on Facebook, Instagram, Twitter, Linkedin & Google+ takes a lot of time, right? Buffer.com or EverGreenFeed is an alternative.
  
• BuzzSumo is a tool if you want to analyze what content performs best for any topic or competitor. (You can also find key influencers to promote your content)
• Display social media feeds, photo galleries and reviews on any website. Boost trust and sale more: EmbedSocial
• You have a content strategy and need to drive more traffic to your site? Betashare.co or snip.ly
• Looking for social media support? DesignRush
• Need to share beautiful images with citations? Pablo by Buffer
• Find the right hashtags and influencers: Stargazer, IQ tags, and Follower Wonk.
• Automate posts and actions (like, follow…): IFTTT, Crowdfire
• Stop wasting money on bad targeted Facebook Ads. Use their own bad-known tool: Facebook Ads Manager
• Want to make a noticeable launch for your product/ communication campaign? Thunderclap is a hybrid concept, between crowdfunding and social ad.
• Automated viral Instagram growth: InstaVast, Stim Social or InstaGrowth Ninja

PROTOTYPING TOOLS 

• Make your prototype quickly and for free: InVision, Proto, Moqups, Figmaor Sketch + Marvel
• Need to find inspiration and filter by types of websites, industry, types of pages, color? UI Temple & Lapa Ninja.
  
• Looking for data, trends or news to study a market? Crunchbase, Statistaand and Buzzsumo
• Need to see the value proposition of Airbnb while they were starting in 2009? Internet Archive Wayback Machine
• Create a simple app, easily & quickly: BuildFire, Apps Builder, Bubble(templates for Bubble: Zeroqode), Dropsource, AppMachine or Lightwell
• Online brainstorming made simple? Bubbl.us, Creately, MindMeister, Sketchboard or Google Drawings
• Draw anything (plan, flowchart, fault tree, mind map, diagram…): SmartDraw or Draw.io

E-COMMERCE WEBSITE TOOL

• Squarespace or Shogun is the best way to launch an e-commerce website in 24 hours. Shopify is a more complex but more complete option. If you are a restaurant owner, my friends from Innovorder are the best to help you with this subject.
• Easily import dropshipped products directly into your e-commerce store, from AliExpress or any other marketplace: Oberlo
  
• Some cool suppliers to choose and customize your product’s packaging before shipping: Centurybox, Georgette Packaging, Pakible, Packitoo, Origami Studio, Raja or Scie Emb
• For those who do not want to worry about packing and delivery: Cubyn(EU) or Wing (US)
• Easily sell custom clothes and items: Printful, Pwinty & Panopli
• Need a payment system? Don’t search. Stripe is THE ONE.
• Accept payments really simply and quickly: Payfacile (Fr) or PaySimple(worldwide)
• A subscription model (example: you’re building a Box business)? Ziqy or GoCardless
• Automated tax-compliance and billing for digital businesses: Octobat
• Imagine your website has a search engine as efficient as Google’s one? Algolia (and they are French !!!)
• Reassure your visitors with reviews: Avis Vérifiées (FR) and Trustpilot(worldwide)
• manage and analyze your local delivery operations: Onfleet
• Manage payment frauds: SELL Secure
• Estimate a price for web development: How Much Does A Website Cost

EMAILING TOOLS (best practices, find contacts…)

• Consult transactional & marketing emails from successful companies: Good Email Copy
• Did you ever notice you write the same emails 5 times a day? aText is a typing accelerator that will change your life! Gorgias Template is also a Chrome extension if you want to share templates with your team.
  
• Know who opens your emails and when: Streak, Mix Max, Hubspot Sales, MailTrack.io or Bananatag
• Find someone’s email address: Email Hunter, Norbert, Name2email, Snovio, GetEmail.io, pipl, ProspectBird, AnyLeads
• Get the Linkedin profile of someone you’re sending an email: Linkedin Sales Navigator (ex-Rapportive)
• Some cool tools for emailing campaigns: Mailchimp, Mailjet, Campaign Monitor, MailerLite, SendinBlue or SendGrid
• Create a great pop-up on your website to grow your mailing list: SumoMeor or MailMunch
• Chat with the users visiting your website: Intercom, Crisp, Olark, Tawk.to, Facebook Messenger Tool or Drift
• Transactional emailing for your software/platform/ marketplace: Mandrill(by Mailchimp), Mailjet Transactional or SendGrid
• Need to build and automate a commercial prospecting mailing system like a family tree? ConvertKit, Drip, Vero, Customer.io, Iterable our ActiveCampaign
• #ColdEmailing: the first automated outreach email platform with personalized images: lemlist
• Plan an email to send later: Boomerang or Mix Max
• Edit, modify or sign a PDF (quickly): HelloSign or DocHub
• A Google Chrome plugin to find people’s contact: Lusha
• No bounce anymore. Verify every email address: NO JUNK, Kickbox, EmailListVerify, and Dropcontact
• Build a referral emailing system with MailChimp that rocks: Here

PROJECT MANAGEMENT TOOLS (communicate, brainstorm, organize…

• Communicate with your team, monitor the progress of different projects: Slack, Trello, Javelo, Asana, Todoist, Basecamp, Freedcamp, Yammer or Atolia
• Video conversation/meetings made easy: Appear.in, Join.me and Daily.co
  
• Create your modern and professional business plan quickly: bizplan
• “When would I be profitable?”: Start Growth Calculator
• Calendly or Meetingbird helps you schedule meetings without the back-and-forth emails
• Online brainstorming made simple? Bubbl.us, Creately, MindMeister, Sketchboard or Google Drawings
• Manage the team’s knowledge and docs, with more efficiency: Google Docs, Slite (French!), Airtable, Notion, and Confluence
• The most used product development management tool: Jira
• Let the crowd work for you (low-cost virtual labor): Amazon Mechanical Turk (US) and Foule factory (EU)
• Screen sharing for collaboration in teams: UPSCOPE and Screenhero(acquired by Slack)
• Find out the reviews of your brands/competitors/industry /etc. online: Google Alert X Mention
• Want to control your time better and stop procrastination? RescueTime X Nudge
• Smart & personalized voicemail for busy people: Voxist (French!)
• Connect your different services/platforms/tools: Zapier, IFTTT, and Wildfire

MOBILE APP TOOLS (build, optimize, grow…

• First of all, everyone who wants to build a consumer app like Snapchat, Instagram or Zenly SHOULD watch this 44 minutes meetup by Jean de La Rochebrochard (partner at Kima Ventures): Here
• Secondly, here are 8 slideshare (bottom of page) that analyze the UX/UI and the growth/gamification strategies of the best apps (Zenly, Snapchat, Houseparty …)
  
• Translate your app for different stores in each country: Worders or TextMaster
• Create a simple app, easily & quickly: BuildFire, Apps Builder, Bubble, Dropsource, AppMachine, GoodBarber or Lightwell
• Convert design into native mobile apps (iOS, Android, React): Supernova Studio
• Build a web App with Javascript, HTML, C++, Ruby on Rails or any other language and convert into a mobile App: Iconic Framework
• Verify users with SMS/call: Sinch
• Let users do instant message, call & video call into your app: Twilio, Amazon Web Services, Sinch
• Estimate the price of development: How Much To Make An App
• The standard of mobile analytics: Mixpanel
• Track your user’s journey: HEAP
• Beta testing made simple for Apps: TestFlight
• Need an admin (database) pleasant and quick to set up? Forest Admin
• Shorten your App Store links: TAPSTREAM
• Everything mobile marketing made easy: Branch

ANALYTICS, CUSTOMER DATA & BEHAVIOR TOOLS

• Basic analytics for your website or your mobile app.
• Visualize the computer mouse’s movement of your users/customers: Hotjar or Smartlook
  
• Customize URLs and track the traffic coming from it to analyze it: bitly
• Analyze your user paths and A/B test: ContentSquare, AB Tasty et Kameleoon
• Get crispy data from your user’s behavior that help taking good decisions: Amplitude
• Make satisfaction questionnaires great again: Diduenjoy or Typeform
• Audience Segmentation tool: Audiense
• Security for web apps: Sqreen

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