The best Kickstarter Marketing Services and crowdfunding marketing agency for your project.
How to choose the best agency for your project?
Kickstarter Marketing Services- The Best Crowdfunding Agencies & Marketing Services.
Find the best Crowdfunding Marketing Services & Crowdfunding marketing agency for your project. Get your campaign fully funded on any platform, including Kickstarter and Indiegogo.
You’re ready to launch your first Kickstarter or Indiegogo marketing campaign, but you’re unsure how to market it? We’ve got you! The problem is – how do you find the best marketing agency to push your campaign out there? Finding the right platform and marketing path for your project can turn into an absolute nightmare if you don’t have the proper guidance.
In this blog post, we’ve put together this guide that will take you through the best marketing campaign strategies, tips on finding the right marketing agency, and how to communicate with agencies and get the right deal. Stick around till the end; it will be worth it!
How to Market Your Kickstarter and Indiegogo Campaign
Let’s say you’ve finished setting up your campaign and are happy with how it looks.
It might seem like you’re almost done with your work, but the truth is, you’re only getting started.
No matter how much effort you put into perfecting the campaign, it will be wasted if you don’t market it correctly.
With that said, here are five tips on how to give your campaign the right boost!
#1 Work with Influencers
As a creator, working with influencers is one of the most efficient strategies because it ensures your campaign is being shown to the right people.
If you’re on a tight budget, you don’t have to go out there and find the biggest influencers on social media. Micro-influencers will do just as well, as long as you’re choosing the right ones.
The goal here is to choose the influencers strategically – look for the ones that have the right target audience for your campaign.
The more specific your target audience, the better the response will be.
#2 Use Video Marketing
Video content has proven to be one of the most efficient marketing tools these days.
According to the latest statistics, the use of video content in marketing increases brand awareness by 54%. In other words, people love watching videos, which will not change any time soon.
You can leverage the power of video marketing to establish a stronger connection with your backers and show them why investing in your idea is worth it.
Take time to film behind-the-scenes activities, product development, and company events and edit the clips into impressive video content.
#3 Go Out There and Promote
Although we don’t have the opportunity to participate in many local events due to the virus outbreak, in-person promotion remains one of the most powerful ways to market a crowdfunding campaign.
Whenever you get a chance to take part in local events where your target audience might be hanging around, leverage this opportunity to speak to people, provide free samples (if applicable), and hand out flyers with QR codes to your landing page.
#4 Leverage Social Media
This one goes without saying, but – levering different social media channels should be on top of your list of priorities when it comes to marketing crowdfunding campaigns.
The good thing about social media is that you can easily target your marketing efforts toward the right people.
Start by setting up Instagram and Facebook pages for your campaign and work on targeting the audience that would typically show interest in your product, service, or idea once you’ve set up your pages to look precisely the way they’re supposed to, consider investing in paid advertising to push your campaign even further.
#5 Hire a Marketing Agency
Lastly, you can outsource these marketing tasks by hiring a marketing agency to do it for you.
This is where things can get complicated because there are several marketing agencies out there.
The goal is to find a team that will understand your vision and works toward achieving it with you.
The rest of this guide is dedicated to finding the right marketing agency to run your successful Kickstarter campaign.
How to Find the Right Kickstarter Marketing Service
Let’s say you’ve decided to hire a marketing agency to take your project to the next level. There’s no doubt you’re on the right path; however, this is only the beginning. Now you have to differentiate hundreds, if not thousands, of marketing agencies and choose the one that will fit your needs the best. So, how do you go about this process?
Here are simple steps to follow at this stage:
#1 Look for a Crowdfunding Marketing Agency with Experience
The first and most obvious step to finding the right marketing agency is to put together a list of agencies that might be a good fit.
Start by looking for agencies that have experience in crowdfunding.
After all, you don’t want this to be their first time doing digital marketing.
Once you make sure they’re involved in this type of crowdfunding project, start narrowing down your list by following the next steps.
#2 Check Their Previous Campaigns
It’s not enough to check whether an agency has previously done crowdfunding promotions.
You have to dig deeper and look at the previous campaigns they had worked on.
This will be one of the main factors when determining which agency is best for you.
Agencies that are proud of their previous successes are going to have these campaign examples listed on their website.
It shouldn’t be too difficult to find successful ones.
#3 Understand Their Value
As you move to the next stage of narrowing down your list of agencies, look at each agency’s value proposition and how they present themselves in the digital world.
This plays a crucial role in determining the final winner.
After all, you want to choose an agency with a positive reputation and firm company values – this shows they take pride in what they do and will stand by your campaign no matter what.
Going through testimonials and company reviews is an excellent way to understand better how the agency performs.
If you want to dig deeper and ensure you’re looking at the right agency for the job, look for online reviews
#5 Talk to Them
At this point, you most likely narrowed down a list of full-service marketing companies that could potentially be a good fit for your marketing campaign.
However, don’t just let it go here and choose the first name on the list.
There’s still some work you need to do. Start by reaching out to the agencies and discussing the project with them.
The next section of the guide will teach you what to look for in an agency and how to reach out to them in the first place.
What to Look for in the Best Kickstarter Marketing Agencies
Now that you know how to find marketing agencies that deal with crowdfunding look at more specific metrics before making your final choice. Here are a couple of specific things to look for to make sure both of you are on the same page:
#1 Check What Services They Offer
Before diving too deep and making a deal, ensure the agency you’re interested in offers all aspects of the Kickstarter project services you need.
For example, if you plan on doing video marketing for your campaign, make sure the said agency can provide video marketing services.
If they lack one or more services on your list, you will have to outsource those tasks, leading to more complicated work.
Thus, it’s best to choose an all-in-one agency that will take all of these tasks off your shoulders.
Look for agencies that offer the following full-service support:
- Willing to share expertise and offer upfront consultation.
- A solid launch strategy, from pre-launch to live campaign.
- Validate product interest by running a product validation campaign.
- Landing page and campaign page design and page creation.
- Conversion-driven paid social media advertising.
- Pitching and outreach to journalists and influencers.
- Backer data and strategy to reach potential backers.
- Video marketing.
- Support for different crowdfunding platforms.
- Press kit creation and press release distribution.
- Amazon or Shopify eCommerce support, including Google & Facebook ads management.
- Campaign promotions to their community (not mandatory but preferred).
#2 Discuss What They Can Do for You
Once you get in touch, discuss how exactly they can help you push the project forward. Ask them what exactly they did for the previous campaigns they worked on and what was their success rate. Most importantly, check whether they have specific plans or do they provide flexibility in terms of tailoring their efforts to each campaign.
#3 Talk About Budgeting and Commission Percentage
One of the most important topics you should cover is budgeting – how much will the whole marketing process cost you? You need to find a company that offers price rates suitable for your budget. However, there’s always room for negotiation, depending on what services you’re looking for. Make sure to ask whether they will take a % commission on top of their services and how they go about charging for their services. We will cover the different cost structures near the end of this guide.
#4 Ask How You Can Keep Track of Their Progress
One more thing you should ask when you first reach out to a marketing company is whether they will allow you to track their progress. Unless you want to take on a completely passive role in the marketing process, you will probably want to stay up to date on how the campaign is progressing. With that in mind, you should get this question out of the way in the early stages of communicating with an agency. Ask how you can monitor their progress and whether there is a way for them to update you on the latest activities regarding your campaign.
#5 Make Sure They Understand Your Project
Lastly, make sure the marketing agency you choose has a deep understanding of your campaign and the product, service, or idea behind it. The better they understand your campaign and the target audience, the more successful their marketing efforts are going to be. Besides, if they develop a closer bond with your campaign, they are far more likely to put extra effort into making it work.
Meet BackerGeek – Your Crowdfunding Marketing Agency For Kickstarter & Indiegogo
This seems like a good time to introduce BackerGeek and the services we offer. Not to toot our own horn, but we take pride in offering exceptional services that deliver results for your Kickstarter, Indiegogo, or e-commerce projects.
Here’s a brief overview of the services we offer:
- Social media marketing
- Facebook ads, Instagram ads, Google Ads, TikTok; creation and management
- Super backer approach
- Influencer marketing
- Growth & E-commerce
- Promo video creation
- Eye-catching Landing page design
- Expert consulting
As a full-service agency, we know what it takes and create well-rounded marketing plans for your crowdfunding adventure – everything from Facebook ads to crowdfunding PR. Our main goal is to put your campaign in front of the right people, and we have developed advanced strategies that make this possible every single time. It’s safe to say we’ve got the highest success rate in the market!
What Makes Us Different From Other Crowdfunding Agencies
We’ve helped campaigns raise over $410 million while offering the most reasonable service fees out there. After all, we are looking to build long-term relationships.
With over 25 years of experience in both crowdfunding and eCommerce, the team behind BackerGeek has a track record of launching dozens of startups and helping numerous campaigns reach their peak. What makes us different is that we a) always look to partner up vs. selling a service ‘only,’ and b) our data-oriented approach we take toward each Kickstarter crowdfunding marketing campaign we work on. We will help you understand what it takes to build a successful campaign, and, most importantly, we will bring your idea to life!
What does a Marketing agency Cost?
The last thing we have to discuss before ending this guide is your budget and expenses. If you’re looking to partner with an agency, you should consider the different financial arrangements available at your disposal. Here are some of the most common cost structures you will come across:
#1 Project-based fee
A project-based fee is a flat fee for a single project, which is determined by the length and complexity of the said project. This is a great arrangement if you don’t need ongoing support from the agency. For instance, if you need them to work on a project until it’s complete, then a project-based fee is the best arrangement to look into. At BackerGeek, we offer a mix of project-based fees and skin-in-the-game for all our Kickstarter and Indiegogo crowdfunding projects. Contact us today for more information on our strategy and prices.
#2 Retainer Fees
In case you do need ongoing support and services from an agency, then you should look into a retainer arrangement. Retainer fees refer to monthly fees that are usually static, although there could be changes depending on the scope of work done throughout each specific month. In most cases, you can arrange how many hours per month you want to pay for, and the agency will assemble a team to work on your priorities during those set hours. Retainer fees are often used in eCommerce.
#3 Hourly Fees
If a project-based fee is not your cup of tea, one more option you can consider are hourly fees. In this case, you have to calculate a general estimate of the hours that will be needed to finish a project. Keep in mind that the agency can go over or under those set hours, depending on how much time it takes them to complete the project. This is a more complex financial arrangement option that should be discussed in detail before you make any deals with the agency.
If you’re not sure what direction to head in with your crowdfunding adventure, hire a team of professional marketers to take the burden off your shoulders and deliver measurable results. While finding the best agency for your needs might take a while, our guide will make the process easier and less stressful.
Remember, look for a team that shares a passion for marketing and delivering campaigns to the right audiences. They should have an in-depth understanding of your project and vision to be able to deliver the results you’re hoping for. If you need help with your Kickstarter crowdfunding campaign, reach out to BackerGeek to take your project to the next level!
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